It may be the age of electronic media, but the tangible essence of brochures and presentation media still makes a critical impact. Make an impact that gets your prospects’ attention and guides them through the sales process. In today’s fast-paced business environment, customers turn to your website as their primary resource for a brand impression. However, the presentation materials used in meetings, sent as direct mail or handed out at conferences and shows also play an important role in your sales cycle. Print Media Now Plays a Very Different Role in Sales & Marketing Seven Creative Media Group recognizes the trend toward shorter, “to the point” print media that guides prospects toward becoming customers. A brand impression is formed based on customers’ interpretation of your presentation media. Nearly 80 percent of the time, a customer’s next step will be a visit to your website, which must reinforce that positive brand impression. With the popularity of web and electronic media, the purpose of presentation materials has shifted. These materials no longer serve as the primary method for learning about a company’s services and competitive benefits. Today presentation folders and brochures should simply stimulate your prospects to do one of two things: * Visit your website * Call your company